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Budget-minded beauty buffs are in for a treat when Nyx Cosmetics opens its first-ever brick-and-mortar boutique this week. The LA-based brand has exclusively revealed more details on its five new shops, with the first set to debut at Westfield Santa Anita this Friday.
Landing at the Arcadia mall's second level, we're told the 1,012-square-foot flagship store will offer tons of tech-fueled features, like an interactive beauty bar featuring interactive tutorials and personalized product finders, and a digital community wall that'll stream live Insta feeds and other social media content. (See the below rendering for a sneak peek.) All the stores will be be decked out with custom pieces by female street artist HUEMAN, and select locations will host in-store events with online makeup mavens and other influencers.
To toast Friday's grand opening, the beauty brand is hosting a full weekend of haps at its Westfield Santa Anita shop. Friday through Sunday, the first 250 people in line each day score a free limited edition makeup bag, plus a chance to win a $100 Nyx Cosmetics shopping spree. Plus, shoppers will be treated to a free mini lipstick and application sesh while supplies last.
That's not all: a handful of beauty vloggers will also be in the house, including Amy Pham (Friday from 5 to 7pm) and Batalash's Samantha Ravndahl and Angela J.(Saturday from 12 to 2pm). Wristbands required for each meet-up event; check out more deets here.
Nyx Cosmetics at Westfield Santa Anita will be open Monday through Saturday from 10am to 9pm and Sunday from 11am to 7pm.