Nyx Cosmetics Is Opening Budget-Friendly Beauty Shops This Fall

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Global fashion labels aren't the only ones invading LA's buzzing retail scene—local beauty brands also want in on the action. Next Friday, LA-based Nyx Cosmetics is rolling out its first-ever boutique at Westfield Santa Anita in Arcadia as part of its brick-and-mortar expansion plan.

Founded by stylish Korean transplant Toni Ko, the L'Oréal-owned company—which is stocked at Target and CVS—will open four more Cali shops, notes WWD. In addition to two SF-area stores, the budget-friendly BeautyCon fave's $5 blushes and $20 foundations will arrive at the majorly renovated Del Amo Fashion Center on October 9th and Rancho Cucamonga's Victoria Gardens on November 6th.