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Endless Summer agrees with its home base's current forecast: it's always skin-baring season in LA. Founded by fashion journalism vet Suzanne Marchese, the new boho-cool label has already nabbed best-dressed status thanks to stylish stars like our current beauty crush Jessica Alba, Kendall Jenner, and Bella Thorne.
Taking inspiration from the sexiness of the '70s, the made-in-LA line ($78 to $210) is ready to outfit bohemian babes with its range of backless maxi dresses, printed ruffled rompers, disco-ready bottoms, and other effortlessly retro silhouettes. Below, learn more about the brand and get to know what inspires Endless Summer's designer, how to wear her pieces into fall, where she finds vintage treasures in LA, and more.
What were you doing before creating Endless Summer?
I have worked in fashion since I was 18 years old starting off as an intern in the fashion closet at Glamour magazine. I worked my way up to later become the senior fashion editor at Us Weekly magazine for 12 years. I had wanted to do something back when in my early 20s but it was nearly impossible in NYC with a full-time job and it being so expensive to even do one pattern.
What's the inspiration behind your label?
I have always loved the '70s vibe with plunging necklines, and felt I rarely saw that out there so anytime I did find [a vintage piece in that style], I would buy it no matter if I loved the color or print. It's just a very flattering cut for girls who have small boobies like me!
I always wanted something sexy and effortless that can take you day to night without the look of trying so hard—things you can rock with a pair of flats, booties, or some sexy high heels.
Who was the first celeb spotted in your clothing, and how did you react?
Oh my goodness, it was Jessica Alba and I nearly died! One of my best friends sent me the picture and I was speechless. My former post at Us Weekly was literally looking at celebrity style pics every day, but to see one of my favorite girls in my own dress and how perfect she looked in it was such an overwhelming and exciting feeling. I totally cried! To see [her] named "best dressed" on Vogue and Harper's Bazaar was just the icing on the cake.
Who are your muses when you design your pieces?
Every time I would see Michelle Pfeiffer's wardrobe in [the film] Scarface I always obsessed over the low necklines and open backs. I would say my muse is a woman who is confident and sexy. Nicole Richie's bohemian style is always an inspiration.
How does LA inspire your designs?
Being a New Yorker, LA has definitely bought more of laid-back beach vibe to my everyday lifestyle. I incorporate that easy, effortless aspect in my designs, wether it's in the prints or something super flowy. I picture it with flats or booties where some people may think that dress can only be worn evening, but really it's however you want it to be.
I love a sexy maxi with gladiators or some flat boots. It gives more of styled-yet-casual day look. The line is meant to be seasonless so you can add a little leather jacket or cropped blazer to transition your look from summer to fall.
Which of your pieces will you be wearing most for fall?
The Kris Maxi for sure, anything with low neckline and bell sleeves does it for me. The Gigi High-Waisted Pants whether it's with the matching top or a plain cropped t-shirt. [I'd wear] the Michelle Bell Sleeve Romper or Bobby Mini with a pair of high-tops for day and switch to over-the-knee boots for night.
Where are a few of your favorite places to shop in LA?
Fairfax Flea Market on Sundays and the Rose Bowl Flea is amazing too, but it's so big and overwhelming! There is also a really good one in the Santa Monica Airport parking lot on Sundays my house is Venice that is a little more pricey but has really great stuff—I found a vintage Chanel blouse there for $150!
I'm more of an online shopper now being here versus New York where I would always be walking by every store imaginable. Revolveclothing.com is my go-to when I'm not wearing Endless Summer, of course.