Kari Feinstein's Style Lounge invaded the Sunset Marquis Hotel.
Pthalate- and paraben-free skincare brand Modere forked up $65,000 to be the presenting sponsor, which landed their name on the event's step and repeat. They gifted lounge attendees (like reality star-turned-designer Whitney Port) with their new anti-aging products.
Honestly Goods's flour sack towels and charming letterpress ceramics were picked up by Orange Is the New Black star Ruby Rose and her fiancé, Faircloth & Supply designer Phoebe Dahl.
Hawaiian-based brand Omnia creates their unique silver and gold accoutrements using lost-wax casting, resulting in solid silver rings, bangles, and necklace charms ($120 to $2,000) with a textured drippy effect.
NY-based designer Jackii Ramis showcased her sculptural avant-garde couture pieces. Guests scored her hand-dyed bamboo circle scarves.
Beauty buffs were treated to mini touch-ups and collagen boost eye shadows, anti-aging cream, orchid extract primer, and more by Skinn Cosmetics.
Other beauty freebies include Kiss's faux lashes and hassle-free press-on gel manis.
Canada-based jewelry label Soul Journey offered their boho-cool necklaces and bodychains and energy-filled gemstone bracelets, which were a fave among the dudes.
Christian clothing brand Bible LA's free swag, including a Jesus tee inspired by Argentinian revolutionary Che Guevara's iconic portrait.
Over at Extra and On3's starry giveaway party, guests scored everything from LA-made denim to a Solowheel to Sabra hummus and more.
Stars walked off with New Balance's new Vazee sneakers and a hoodie.
Solowheel or Hovertrax, anyone? They'll cost you $3,000 or $1,000, or free if you're famous.
Luxe treated attendees to a year of free on-demand valet services.
Racked juice palDSTLD's super-soft (and LA-made!) tees and denim were flying off the racks. Lounge attendees will also be the first to try the online-only brand's new leather jackets.
To ensure stars get their beauty rest, Simmons gifted guests with mattresses and pillows worth a total of $2,000.
Stars also got a pair or two of specs and sunnies.
Aquaswiss's blinged-out watches ($1,000 and up) kept celebrities on time.
Cute Bluetooth selfie cameras ($30) from awards season lounge regularsWowWee.
Gadget-obsessed stars also scored these mobile app-controlled race cars ($99 for two) by WowWee.
Handmade soaps and bath bombs by San Diego's Shea Chic.
It wouldn't be a proper gifting suite without gratis booze, courtesy of Ron Diplomático.
Cottonelle had celebrity butts covered.
These $225 battered-powered exfoliators by Le Mieux are a favorite among stylists.
Ultimate Ears's UE Boom2 waterproof Bluetooth speakers ($199) are perfect for camping, kayaking, hotel ragers, and other activities that stars probably do.
Stars scooped up diamond earrings and Moroccan-inspired pendants by Brooklyn-based designer Vanessa Liane, who crafts eco-friendly, conflict-free accoutrements at her NY studio.
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Awards season in LA isn't just about swanky red carpet parties: it's also when stars across the alphabet get showered with attention and free swag, regardless of whether they're winners or losers (or nominees, presenters, or ceremony attendees). In honor of this Sunday's 67th Emmy Awards (5pm PT on Fox), we shamelessly walked a day in celebrities's shoes and hit up the gift lounge circuit.
We stopped by Extra and On3's first-ever Weekend of Lounge at the London Hotel and Kari Feinstein's Style Lounge at the Sunset Marquis for a taste of all the pricey, cool, and random merch being thrown at stars's faces. For brands both big-name and small, these giveaway parties are chance to score a quickie celeb endorsement—whether their products are little luxuries like hi-tech transportation and skincare, essentials like mattresses and toilet paper, or closet additions like LA-made denim to energy-infused gems.
In the above gallery, check out just some of the goods that the A to Z-listers are bringing home this weekend.