Honest Beauty's Mindful Makeup and More Arrives at The Grove Next Week

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Last month, we revealed that Honest Beauty was setting up temporary shop at The Grove. Now that the Jessica Alba-led brand has unveiled all the deets on its cruelty-free goods, LA beauty buffs will be the first to test out the line when Honest Beauty's first pop-up shop opens next Friday, September 24th.

Located at the outdoor shopping center's lobby by the escalators, the temp boutique will offer Honest Beauty's complete line of mindful makeup and skincare products. Everything is under $40, and cosmetic offerings include brow filler, two-in-one mascara and primer, eyeliner pencils, lip crayons, concealer, eyeshadow, foundation, and more in a variety of hues and shades. As far as skincare, expect to find tinted moisturizer, gel cleanser, face cream, konjac sponges, and more non-toxic products for every skin type.

The six-month boutique will hold court at The Grove until March 2016; if you can't wait a week to try the merch, Honest Beauty is offering free trials of its skincare subscription ($50 per month after the seven-day trial period) here.