YouTube Guru Michelle Phan Scores a Whopping $100 Million for Ipsy

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Last month, LA-based YouTube makeup vlogger Michelle Phan invited us to her Ipsy headquarters for an exclusive tour, charming us all with her natural beauty and down-to-earth vibe. Little did we know that a few weeks later, 27-year-old Phan would raise a mindblowing $100 million in Series B funding for her subscription cosmetics company, officially making Ipsy the makeup delivery service to beat.

As Business Insider notes, Ipsy competes directly with Birchbox, the popular NY-based company that recently popped up at The Grove. (Let's hope an Ipsy pop-up is next.)

Ipsy's now worth approximately $800 million total. After picking your jaw up off the floor, revisit our chat with Phan here.