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LA-Loving Ferragamo Salutes 100 Years With Stylish Legacy Site

Salvatore Ferragamo

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Continuing its #100years100days anniversary festivities that have included a star-studded fete at its renovated Rodeo Drive store, Salvatore Ferragamo has just unveiled a unique portal that offers a daily snapshot of the Italian fashion house's Hollywood influence.

Speaking of our celebrity-favored city, here are three fun facts about Ferragamo's LA connection, straight from the source:

1. The brand was founded in Los Angeles; Salvatore's first design gig was creating shoes here specifically for cinema.

2. Salvatore quickly became known as "Shoemaker of the Stars"—an entertainer, artist, and friend in Hollywood elite circles.

3. Many of Ferragamo's most iconic designs came from his time in LA and relationships with celebrities, such as the stiletto for Marilyn Monroe and the iconic rainbow wedge for Judy Garland.

Check out the legacy microsite here and visit Ferragamo's fancy BH boutique soon.

Salvatore Ferragamo

357 N Rodeo Dr, Beverly Hills, CA 90210, USA