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Alexa Chung's New Style App Was Inspired By 'Clueless'


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Ever since Clueless premiered in theater 20 years ago (feel old yet?), companies have been looking to capitalize on the cult-favorite film's continuously loyal fan base. From musicals to e-commerce sites, we'll never be able to escape the allure of Cher Horowitz and her Beverly Hills friends, and that's totally fine with us. The latest influencer to jump on the movement is an It girl herself, Alexa Chung. She's just announced Villoid, a new social style app inspired by the computerized wardrobe in the film.

Co-founded and creatively directed by Chung alongside tech entrepreneur Jeanette Dyhre Kvisvik, Villoid is "like Instagram but specifically for fashion and with a buy button," the app tells us. "It's a virtual dressing room on the user's phone [...] Conder this the paper dolls for the modern age." Users can share their style by uploading products and photographs onto a mood board, follow friends and style crushes, and more.

"I suppose that scene in Clueless where the computer puts an outfit together from Cher's wardrobe really stayed with me." says Chung. "I wanted to get to learn something about a field I knew nothing about and I felt I could offer the tech field something I knew a lot about....clothes. Most decisions I make when it comes to new projects are based on whether it could further my education. The tech world was something I was incredibly curious about. Silicone Valley sounds like a bouncy castle I want to play on."

Download the app here.