Cali-Cool Men's Shop General Admission Lands at Brooks and Pacific in Venice

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While cool men's shops are popping up on Abbot Kinney left and right, another stylish option is taking the road less traveled. Enter new Venice addition General Admission, a surf-inspired lifestyle boutique that landed at the corner of Pacific and Brooks Avenues.

Taking a cue from Japan's stylish neighborhood shops, the oceanfront store houses an inventory of coastal-cool menswear, surf gear, and accessories in a bright and minimalist space. As far as merch, expect to find basics by Banks, denim by Levi's Made and Crafted, footwear by Broken Homme, sunnies by Garrett Leight, snapbacks by Ebbets Field, and its own line of sleek men's essentials.

The boutique also showcases original art and photography from local talents; the walls currently feature the work of Japanese photographer Akira Kobayashi, who snapped Venice Beach's hippie scene in the late '60s and early '70s. The exhibit's closing reception with Kana Manglaplus Projects takes place next Thursday, September 17th from 7 to 10pm; hit up the shop for gratis drinks, music, and good vibes.

That's not all: the shop tells us an in-store coffee shop is slated to open "within the next few months," and it'll be hosting the Off Abbot Kinney Street Fair at its parking lot Sunday, September 27th (stay tuned for more).

General Admission is open daily from 9am to 7pm.

This article was updated with additional information shortly after it was published.

General Admission/Instagram