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Last year, Helmut Lang packed up its flagship and headed west on Melrose Avenue, where it decided take over its installation pop-up space. Originally scheduled to reopen this spring, the minimalist-cool label confirms that its new and improved boutique will open Thursday, October 1st.
Located at Robertson Boulevard in the West Hollywood Design District, the 3,000-square-foot store will debut with the brand's fall/winter apparel and accessories for women and men. Similar to its other shops, expect the space to reflect the label's monochromatic aesthetic with industrial-modern shelving, gray flooring, and other sleek interior touches.