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True Religion's Hi-Tech Denim Den Arrives at Santa Monica Place

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True Religion is experiencing a reformation. In addition to naming NBA star Russell Westbrook as its campaign creative director, the LA-based denim brand is rolling out its hi-tech retail concept, which just hit its Santa Monica Place outpost.

Similar to its upgraded Beverly Center boutique, the 1,939-square-foot shop is tricked out with front-of-shop LED screens that play a never-ending stream of videos, the space offers "endless aisle experiences" by offering more products on its interactive digital kiosks. There's also a revamped denim gallery to showcase TR's full line of fits and finishes; on the racks, expect to find limited-edition styles and exclusive collabs, including its Joans Smalls-designed jeanswear collection.

True Religion at Santa Monica Place is open Monday through Saturday from 10am to 9pm and Sunday from 11am to 8pm.

Santa Monica Place

395 Santa Monica Place, , CA 90401 (310) 260-8333 Visit Website