Breezy, Affordable Basics Abound at Atwater's New Addition Common

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Over the past few years, with the addition of gems like Individual Medley and fresh falafel joint Dune, Atwater Village has begun to transition from a quiet, residential area to a destination for shopping and dining while never losing its relaxed, neighborhood-y vibe. The new kid on the block, women's clothing boutique Common—which takes over Treehaus' former address (don't worry, they've just moved down the street)—fits Atwater's mold just perfectly: unpretentious and family friendly.

In opening the shop, owners Beth Grobstein and her sister Jill Rumph knew they wanted to offer women stylish basics at affordable prices, so their own label—which has been carefully curated using a handful of manufacturers—specializes in the kind of garments most of us are always on the hunt for: stripey tees made of soft terry, cool, lightweight rompers and maxi dresses, and relaxed wear-them-everyday trousers. The ladies have rounded out the inventory with labels that share that sense of ease: denim from Paige and Blank, Jill Michael Jewelry (Rumph's own, handmade line), and Hanky Panky intimates.

Common opened quietly at the end of June, but has already been winning over an elite group—Atwater moms. Grobstein was sure to add a small play area to the shop because of her own two children, but this feature also meets the needs of so many other women in the area.  Whether or not you're a mom, we think you'll appreciate the shop's focus on accessibility and affordability, with the majority of in-store items hitting below the $100 mark. Come see for yourself on August 13th when Common hosts an official Grand Opening soiree from 5-9pm, offering shoppers specialty cocktails and a 20% storewide discount.

Common is open Sundays and Mondays 10am-5pm and Tuesday through Saturday from 10am-6pm. Keep up with updates in inventory by following their Instagram account @commonlosangeles