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Jessica Alba's Honest Beauty Is Popping Up at The Grove This Fall

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Jessica Alba and Co. have been pretty tight-lipped about Honest Beauty's exact launch date, but clean makeup mavens will see what it's all about very, very soon. As the exciting plywood above teases, the actress-turned-entrepreneur's newest brand is coming to The Grove's pop-up space this fall.

Although we still don't know much about the brand's full product offerings, the shop will likely offer all the goods seen on the brand's Instagram, like foundation, lip colors, mascara, and more cosmetics. Expect the line to follow the same non-toxic and mindful ethos as Honest's household products and baby items; stay tuned for the pop-up's exact opening date and more.

The Grove

189 The Grove Drive, Los Angeles, CA 90036 323-900-8080 Visit Website