Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
As part of its cross-country road trip, Birchbox penciled in a stop at The Grove for its LA pop-up shop, which officially kicked off one hour ago. Located at outdoor shopping center's lush lawn, the three-day event brings to life the beauty and grooming subscription service's online offerings.
On top of building their own box of five makeup, skincare, haircare, grooming, and lifestyle samples ($15 for beauty merch and $25 for grooming goods) from Kiehl's, R+Co, Benefit, Stila, Montez Renault, and other brands, shoppers can stock up on full-sized products and more at Birchbox's two tricked out shipping containers. Ladies and gents in need of mid-spree maintenance can score free trims (men only) by Baxter of California and manis by essential nail salon Enamel Diction, whose in-house astrologist will also be offering gratis chart readings.
That's not all: Birchbox tells us that it hopes to open a brick-and-mortar boutique at the most popular stop of its national tour (cross your fingers that they pick LA!). Below, scope out the weekend's schedule of happenings and take a peek at what to expect in the gallery above.
Friday, 4:30 to 5:30pm: Meet and greet with model and Hart of Dixie star Jaime King
Saturday, 12 to 2pm: Book signing with Mr. Kate blogger and author Kate Albrecht
Saturday, 12 to 1pm: Meet and greet with LA Lakers point guard D'Angelo Russell
Friday through Sunday, 12 to 3pm daily: Free Sprinkles ice cream with purchase
Friday through Sunday during pop-up hours: Free women's nail services from Enamel Diction and free men's trims from Baxter of California; first-come, first-serve basis
Birchbox and Birchbox Man at The Grove is open Friday, August 28th from 12 to 6pm; Saturday, August 29th from 11am to 7pm; and Sunday, August 30th from 12 to 6pm.