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It's about freakin' time. Since opening on Melrose Avenue in 1961, cult-cool department shop Fred Segal has scored tons of pop culture shout-outs, become a celeb-happy retail therapy mecca, sold its name to an ambitious NY firm, and expanded to Tokyo. But let's be honest: its no-frills website has been pretty basic for quite some time—until today, when the iconic boutique chain finally launched its online shop.
Tapping into its founder's Cali-cool beginnings (Segal's shop was the world's first denim-only retailer), the e-boutique kicks off with LA-inspired offerings: women's and men's basics by Cotton Citizen and denim by local and global brands like 3x1, J Brand, and Ksubi. The site also highlights the history of denim, LA's jeanswear story, and more cool reads; explore and shop it all here.