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The struggle is real for very well-blessed ladies who discover that all the cute lingerie options end at the letter C. Supporting "the overdeveloped and underserved"—including stars like ScarJo, Halle Berry, and Christina Hendricks—has been the mission of Jenette Bras, which opened its third local boutique in West LA this week.
Founded by actress Jenette Goldstein (you've seen her in Terminator and Aliens, to name a few), the 1,600-square-foot shop stocks only sizes 28 to 44 in D through K. Labels like Simone Perélè, Seafolly, Marie Jo, Prima Donna, and more fill out the stylish inventory of sexy underpinnings, sports and nursing bras, bridal pieces, shapewear, and swimwear. There's an atelier-like fitting salon and dressing rooms, while a swanky lounge offers vintage mags like Playboy for those waiting on bosomy shoppers.
To toast the newest shop on Santa Monica Boulevard (just off Sawtelle), insider-backed Jenette & Co. are throwing a launch party tonight from 7:30 to 9:30pm. Swing by for gratis bites, refreshments, and plenty of good company.
Jenette Bras is open Monday through Saturday from 11am to 7pm and Sunday from 12pm to 5pm.