Paige Denim's Third LA Shop Opens at The Grove This Friday

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The Grove will be a one-stop shop for denim devotees come this Friday, when star-faved label Paige opens its third LA shop. Landing next door to Kiehl's Since 1851, the boutique will debut with model-turned-designer Paige Adams-Geller's edgy fall collection.

Spanning 1,100 square feet, the shop's modern interiors will reflect the vibes of its founder's LA abode and "elements of California style and my Swedish heritage," Adams-Geller notes. Decor touches include sleek steel fixtures, reclaimed wood shelving, handcrafted whitewashed furniture, and the same French blue paint and rug that the designer uses in her own home.

To toast tomorrow's opening, the LA-based brand is giving away a $1,000 shopping spree to one lucky winner; throw your name in the hat here.