Helmut Lang's Relocated Flagship Reopens on Melrose This Fall

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While Theory+ is keeping the health goth-approved athleisure alive, its space's former tenants are keeping minimalist style stars high and dry for a few more months. After vacating the building last year, Helmut Lang relocated further west on Melrose Avenue at Robertson Boulevard and is slated to reopen this fall, as the shop's plywood notes.

The cult-fave label debuted an installation pop-up across from Maxfield last April and decided to stay in the 3,000-square-foot former art gallery for good. Staff revealed that the brand's new flagship in the West Hollywood Design District was slated to open in February, but the still-boarded shop proves otherwise. Stay tuned for more.