Fashionable Fitness Label Out Incorporated Opens Its First Flagship

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As illustrated by rise of athletic apparel havens, fitness die-hards aren't ditching their stylish sweat gear over non-workout wear anytime soon. Following last year's pop-up, Out Incorporated is carving out a permanent space for its luxury activewear with its first flagship in Newport Beach's Corona Del Mar.

Offering the brand's spring/summer and fall/winter collections ($90 to $250), the 1,000-square-foot shop stocks workout wardrobe essentials that go from day to night. Expect strappy sports bras made from quick-drying fabrics, sheer drapey tees, sleek riding jackets, and more. Alongside its own line, the label also stocks footwear by Mara & Mine, core sports apparel by Michi, and golf and tennis clothing by Monreal London.

Out tells us it holds "out of the box" business hours, but they're generally open around 8am Monday through Saturday.