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This Friday, July 10th, made-in-America footwear label Helm is rolling through LA in a tricked-out trailer to host its first LA pop-up shop. Located at DTLA concept shop and gallery Alchemy Works from 7 to 10pm. The event will offer Angelenos the chance to preview the Austin-based brand's fall/winter 2015 collection in addition to never-before-seen offerings for spring.
In addition to scoring 25% off for the first 250 shoppers on opening night (drinks and entertaining will also be in the mix), the party continues on Saturday, July 11th (10am to 7pm), where Helm founder Joshua Bingaman will be on-hand to meet fans and answer any questions. Take a look at the official Helm trailer below and mark your cal.