Ace Hotel's Anti-Advertising Billboard Promotes Global and Local Talents

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From helping to build up Broadway to hosting parties for fashion folks, it's clear the Ace Hotel made quite the investment in LA's cool-kid scene. To further satisfy culture-loving locals, the stylish desto is promoting global talents on its billboard-turned-street art.

Teaming with WeTransfer, the Ace will feature one artist every month until February 2016 as part of Dear DTLA. The project kicks off with LA graphic artist Brian Roettinger, who has designed album art for Jay-Z, Florence & the Machine, Mark Ronson, and other big-name acts. Also on the roster are text-based street artist Robert Montgomery (who graced LA with his series of billboards last summer), socially-conscious communications research center Fabrica, and others, and each each work can be downloaded on the project's site.

The Ace is toasting its anti-advertising campaign with launch party next Wednesday, August 5th from 7 to 10pm. In addition to meeting LA-bred Roettinger, partygoers will enjoy a live acoustic performance by Jesse Boykins III, and gratis drinks.