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Take Goodwill's partnership with Uber and mix it with TOMS Shoes's one-for-one philanthropic model and you have RefRecycling—Reformation's latest launch.
Posed as "the lazy person's way to recycle all those clothes you probably shouldn't wear again," the concept is simple: when you buy something from Reformation online, they'll include a free RefRecycling shipping label. You then place the label on the box your stuff came in (or any other box), fill it up with whatever you want to recycle, and have the box picked up at your door. Reformation will then work with Community Recycling to make sure your closet castoffs are in good hands. (You can also receive a RefRecycling label at Reformation store if you prefer to shop IRL.)
The catch, of course, is that you have to purchase something from Reformation in order to benefit from the program. But that should be so hard to do given the label's consistently cool releases.