Sephora at The Grove Gets a Location and Opening Date!

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Following last month's sudden Forever 21 closing at The Grove (the fast-fashion retailer's sales rapidly declined after trendy Topshop opened a few doors down), the prime space already has a new tenant: Sephora. An eye-catching teaser poster on the space reveals that the popular cosmetic retailer's new shop will open this October, just in time for Hollywood—the Super Bowl for makeup artists.

As we mentioned last month, Sephora is bringing a "unique, open-sell environment" to the outdoor shopping center that will feature "an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora's own private label."

We'll keep you updated on the store's progress.

Update (July 30, 2015 at 8am): A Forever 21 spokesperson tells us that the brand made the decision to close its Grove location because its size (5,000 square feet) did not offer enough space for them to showcase their full collection range and current product offerings.