Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Levi Strauss & Co., the Cali-based jeanswear brand that once outfitted '49ers, is going green. Starting now, Levi's is encouraging shoppers to swap their closet castoffs for denim deals, as LA Times notes.
The brand is partnering with Switzerland-based upcycling company I:Co, which will reuse and recycle items dropped off at Levi's stores and outlet locations. Shoppers score a coupon for 20% off a full-priced item when they drop off clean clothing or shoes. Plus, every Friday until August 28th, the label is offering a $10 coupon for an item from its new women's collection when shoppers drop off a gently-used pair of denim.