clock menu more-arrow no yes mobile

Filed under:

Cult Aussie Label We Are Handsome Is Moving to LA

We Are Handsome

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Another incredibly cool Australian label is in a Los Angeles state of mind. Following in the footsteps of BNKRZiggy's, and Vie Active, cool-kid favorite We Are Handsome is ready to make its mark in LA—permanently.

Apparel News reports that the Aussie swimwear brand's husband-and-wife founders Jeremy and Katinka Somers are moving to our city by the end of this year. In addition to calling our hood "the land of the endless summer," Jeremy tells the pub that the brand was "seeking an official address in its biggest market" and that "the city of Los Angeles would serve as an inspiration and base of operations."

Let's hope an actual We Are Handsome LA storefront is in the works, too!