clock menu more-arrow no yes mobile

Filed under:

Yes: A Massive Rick Owens Boutique Is Opening on La Brea Soon

Thierry Chesnot/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Back in 2013, Rick Owens revealed that he was "determined" to open a store in LA that year. Proving it's better late than never, the Cali-bred designer is finally opening his first boutique in the City of Angels, as LA Times reports.

Landing next door to vintage mecca Jet Rag at 819 N. La Brea Ave., the 5,200-square-foot space is being designed by architect Anna Tumaini and will feature high ceilings, concrete flooring, and "a water tank releasing slow-motion bubbles and a wall emitting fog every five minutes," notes the paper. It's everything one would expect from the minimalist mastermind, who tells the Times that the massive flagship will be "Cecil B. DeMille-worthy."

"Epic, biblical movies were the first idea of exoticism I could cling to when I was growing up and have influenced everything I do—doomed heroic purity in black and gray-draped robes in huge, dusty, marble temples," says Owens. "This store is as close as I might ever get to re-creating that."

As far as merch, expect to find the Paris-based designer's monochrome womenswear and menswear—like drapey basics, athletic-inspired silhouettes, and minimalist accessories—alongside sleek furniture and jewelry designed by his wife, Michele Lamy.

Although no opening date has been set, the store is slated to open "soon." Stay tuned!

Rick Owens

819 North La Brea Avenue, Los Angeles, CA 90038, USA