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Surprise! Although Happy Socks was set to officially arrive on Abbot Kinney next month, it turns out the printastic Swedish brand's first West Coast outpost has slyly soft-opened. (Thanks, eagle-eyed tipster!)
Decked out in all-white walls and flooring (the better to show off the label's playful and colorful socks and undies), the 1,000-square-foot bungalow also stocks Happy Socks's cool collabs with Snoop Dogg and Pharrell Williams's Billionaire Boys Club.
To get more acquainted with the City of Angels, the brand is rolling through the city via a mobile pop-up shop. Stay tuned for more details on the #HappySocksTruck tour sched and photos inside the Stockholm-based label's first LA store.
Happy Socks is open Monday through Saturday from 11am to 7pm and Sunday from 11am to 6pm.