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Jessica Alba's Next Booming Business: Honest Beauty

Honest Beauty

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As if LA-based Jessica Alba couldn't obtain any more success, the incredibly gorgeous, mindblowingly rich actress-turned-entrepreneur recently announced a new product under The Honest Company's eco-conscious umbrella: Honest Beauty.

Although not much has been revealed about the exciting launch, expect tons of skincare and cosmetics that are as non-toxic and thoughtful as The Honest Co.'s household and baby goods. Take a peek at Honest Beauty's debut color palette below, and fingers crossed that Alba will include some essential oils up in there.

Are you eager to become an #HonestBeauty? Take a first look at the development of our color collection.

A photo posted by Honest Beauty (@honest_beauty) on