clock menu more-arrow no yes mobile

Filed under:

Jessica Alba's Next Booming Business: Honest Beauty

Honest Beauty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

As if LA-based Jessica Alba couldn't obtain any more success, the incredibly gorgeous, mindblowingly rich actress-turned-entrepreneur recently announced a new product under The Honest Company's eco-conscious umbrella: Honest Beauty.

Although not much has been revealed about the exciting launch, expect tons of skincare and cosmetics that are as non-toxic and thoughtful as The Honest Co.'s household and baby goods. Take a peek at Honest Beauty's debut color palette below, and fingers crossed that Alba will include some essential oils up in there.

Are you eager to become an #HonestBeauty? Take a first look at the development of our color collection.

A photo posted by Honest Beauty (@honest_beauty) on