Too Faced Is Eyeing Nabes for a Standalone Beauty Shop

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Too Faced is beloved by beauty buffs for its perfecting primers and best-selling palettes, which could soon be scoring a home of their very own. During an appearance at Sephora Beverly Hills's grand opening preview a week or so back, company co-founder Jerrod Blandino tipped us off to his brand's retail plans.

Blandino revealed that the SoCal-based cosmetics brand is on the hunt "right now" for potential standalone store spaces. Although there are no opening dates in the works yet, he says they're eyeing various nabes in LA and Orange County, including Beverly Hills and the beach cities. Stay tuned for more!