Alo Yoga's First Flagship in Beverly Hills Will House a Juice Bar and More

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Beverly Hills is having a fashionable fitness moment. Following the news of Yogasmoga's SoCal expansion, LA-based label Alo Yoga is also opening a brick-and-mortar boutique in the luxe nabe.

The athleticwear brand is taking over Marimekko's old space at the corner of Brighton Way and North Cañon Drive for its first flagship store, which will also house a yoga and fitness studio, juice bar, and lounge area. No word yet on the opening date; stay tuned for more.