Rihanna's New Role With Cali Sock Label Stance

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Stance has just scored its employee of a lifetime. WWD reports that the San Clemente-based sock company has just secured a three-year deal with Rihanna, naming her contributing creative director.

The inventive pop star's new gig will have her leading campaigns and designing socks, with the first 18-piece collection hitting stores this fall. To hold fans over, Stance has just released two Rihanna-designed styles on its site today—a bold newsprint sock called "Murder Rih Wrote" that comes in crew ($30) and over-the-knee ($26) cuts—both of which are limited edition.

"There are very few women in fashion whose personal style can go from street to couture in a blink," Stance SVP Candy Harris tells us the fashion trade pub. "She does it with such credibility and authenticity. It makes her an original." That's for damn sure.