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BeautyCon's Largest Show Ever Will Invade DTLA on July 11th

BeautyCon/Facebook

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After taking its makeup madness across the country (Texas) and globe (London), the cosmetics convention known as BeautyCon is set to return to LA on Saturday, June 11th. Taking place at DTLA's The Reef from 11am to 7pm, this year's Cosmopolitan and Seventeen Magazine-sponsored event is expected to be its biggest to date, offering its 10,000 attendees a wide-range of panels, freebees, celebrity appearances, vlogger meet-and-greets, and—for the first time—live music performances.

Tickets range from $29.99 for panel-free general admission all the way to $269.99 for Platinum access to talks, swag, and additional perks. This year's panelists will include YouTube sensation Bethany Mota, as well as Yahoo Style editor-in-chief Joe Zee, R&B singer Christina Milian, and Disney star Zendaya. Guests will be treated to a mini-concert by Becky G and Sabrina Carpenter, as well as onsite interactions with brands like Nasty Gal, NYX Cosmetics, Nike, Birchbox, and more. Purchase tix here.

The REEF L.A.

1933 S Broadway, Los Angeles, CA 90007