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Congrats, you've been bestowed the honor of being your BFF's main woman—but when Big Day is over, reality sets in: you'll never, ever wear that dress again. That's the qualm addressed by LA-based e-shop Vow To Be Chic, which caters to commitmentphobes and budget-strapped bridesmaids with designer dress rentals.
Launched last year by entrepreneurial UCLA alumn Kelsey Doorey, the online bridesmaids boutique rents luxe and contemporary labels like Monique Lhuillier, Nicole Miller, Joanna August, and more for up to 88% off retail. Once you select a dress, you'll receive two sizes to ensure the right fit; after the wedding, simply ship it back and the e-shop will take care of dry cleaning.