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LA stylist Shirley Kurata is known for dressing up Rodarte's runways and dreaming up technicolor editorials, resulting in kitschy-cool style inspo for the ladies. Now, local gents can now experience the vintage-obsessed talent's artsy aesthetic at Virgil Normal, a new Silver Lake boutique founded by Kurata and designer Charlie Staunton.
Located in the space occupied by former moped and denim shop Choke, the shop—aptly named after its address's intersection—stocks modern and vintage menswear "for gentlemen of sports and leisure," home goods, beauty products, books, decor, music, and more. Inventory includes apparel by Rodarte, Apolis, Bridge & Burn; apothecary products by Swedish Dream and Juniper Ridge; locally-made pottery by Meredith Metcalf and Churchill Ceramics; and more goods for men of city and country.
Virgil Normal is open Tuesday through Saturday from 11am to 7pm.