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All of a sudden, everyone is on Snapchat. If you, like us, have contributed to the app becoming this year's fastest growing social channel by consistently following the #FOMO-inducing lives of today's best-dressed fashion influencers, dig this: now through Saturday, June 27th, digital style search engine ShopStyle has teamed up with LA bloggers Jacey Duprie of Damsel in Dior, Courtney Trop of Always Judging, and Geri Hirsch of Because I'm Addicted and LEAF to make each of their Snapchat feeds shoppable. Fans can browse looks via this ShopStyle hub and then purchase them on FarFetch.
"I've been using Snapchat for quite some time now and have been getting such a positive response from my readers," Duprie explains. "They are constantly on Twitter and Instagram asking me about different product I'm wearing and sharing so I thought this would be a good opportunity to test out a way to make it easier for followers to find out. Right now, Snapchat is my favorite social media platform because it is very raw and organic. You don't have the option to edit photos or curate a careful, witty quote. I think people like Snapchat because it's in the moment and you can't fake anything."
ShopStyle will highlight one key fashion blogger per day. @damselindior launched today, @natalieoffduty (non-LA) launches tomorrow, @gerihirsch launches on June 26th, and @always_judging launches on June 27th.