A Marc by Marc Jacobs Eyewear Truck Is Riding Into The Grove Next Month

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Following reports that Marc by Marc Jacobs is on the outs as a stand-alone label, the Marc Jacobs diffusion line is set to embark on a cross-country mobile tour to promote its popular eyewear collection.

After making stops in New York and Miami, the Marc by Marc Jacobs branded trailer will be rolling into The Grove outdoor shopping center on Saturday, July 11th from 1pm to 9pm. The mobile shopping experience will feature a customization station where shoppers will have the opportunity to personalize their purchased Marc by Marc Jacobs eyewear with their initials.

The truck will also host listening stations so customers can hear the "effervescent sounds that inspired the latest Marc by Marc Jacobs collection with a different playlist for each group of eyewear." A cool outdoor lounge will be set up, too, for pop-up patrons to hang and enjoy free refreshments while they shop. Mark your cal!