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Negarin London's Artful and Modern Womenswear Pops Up on Abbot Kinney


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Although Abbot Kinney has scored plenty of Stateside style stars as of late, it never hurts to introduce a rising international talent to the mix. Enter Brit-bred brand Negarin, which is popping up on the busy Venice shopping stretch.

Taking over the space formerly occupied by stylish activewear and Mona Moore, the namesake brand of London-based artist-turned-designer Negarin Sadr offers artfully modern apparel that one might describe as "directional." (No surprise that Susie Bubble is a fan.) The pop-up stocks her current sherbet-hued spring/summer collection, including gem-bedecked collared blouses, flowy drop-waist silk dresses, playful printed pants, and more pieces crafted with high-tech fabrics and "luxurious Italian crease-free cloths."

The brand tells us it'll hold court through September and that a grand opening bash is set for July 9th; stay tuned for more.

Negarin London

1112 Abbot Kinney Boulevard, Venice, CA 90291, USA