Negarin London's Artful and Modern Womenswear Pops Up on Abbot Kinney

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Although Abbot Kinney has scored plenty of Stateside style stars as of late, it never hurts to introduce a rising international talent to the mix. Enter Brit-bred brand Negarin, which is popping up on the busy Venice shopping stretch.

Taking over the space formerly occupied by stylish activewear and Mona Moore, the namesake brand of London-based artist-turned-designer Negarin Sadr offers artfully modern apparel that one might describe as "directional." (No surprise that Susie Bubble is a fan.) The pop-up stocks her current sherbet-hued spring/summer collection, including gem-bedecked collared blouses, flowy drop-waist silk dresses, playful printed pants, and more pieces crafted with high-tech fabrics and "luxurious Italian crease-free cloths."

The brand tells us it'll hold court through September and that a grand opening bash is set for July 9th; stay tuned for more.