Eric Buterbaugh has quite the client roster: in addition to whipping up fashionable blooms as The Bouqs's "floral guru," the celebrity florist crafts arrangements for everyone from Chanel to LA's Four Seasons to Gwyneth Paltrow. Fans of the petal whisperer can now experience (and get a whiff of) the essence of his designs at his new flagship on Beverly Boulevard.
Located between the Beverly Center and The Grove, the lush 2,700-square-foot property houses a boutique with Buterbaugh's new luxury fragrance collection ($300 and up) and candles, plus an art gallery and meeting area for floral design consultations. Explore more inside the designer's captivating capsule in the gallery above and find out how the florist and his fragrance business partner, Fabrice Croisé uncovered the space and more.
What inspired Eric and Fabrice to select that particular location?
The space itself. It was literally love at first sight. We peeked through the gate one day at an overgrown garden surrounded by run-down office cubicles and we knew we had found our dream space. Six months later, the building was re-born and we are delighted with the renovation!
What are some of your favorite aspects about the space?
We tried to respect the spirit of mid-century modern—the building won numerous awards when it was built in 1953—without becoming obsessed purists. So we mixed gorgeous Bill Haynes-inspired chairs and low tables from Blackman Cruz with a custom-made table from Style de Vie and a vintage 1953 fountain from A la Mod in Palm Springs.
What else should we know about your new product line?
The bottles of our 250ml Eaux de Parfum are pure crystal, including the stopper. No one else does that in perfume anymore. Our candles are already a runaway hit. And where else can you find scented roosters?
Eric Buterbaugh Florals is open Monday through Saturday from 11am to 7pm and Sunday from 12 to 5pm.
Update 6/16: Additional quotes and details were added to this article.