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Melrose to Support Its Neglected East of Fairfax Shops With a Series of Events

Destination Main Streets

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When was the last time you shopped east of Fairfax on Melrose? Think about it. With the exception of A-lister frequented Wasteland, Rihanna haunt Wildstyle, and trendy chain Urban Outfitters, this part of Melrose Avenue has become a bit of a graveyard for boutiques, offering a rather random selection of retail options compared to its super-stylish west of Melrose counterpart. Luckily, the Melrose Business Improvement District is aware of this dichotomy, because they're hosting a series of themed events around these forgotten blocks to attract new shoppers.

Called The Art of Melrose, the Fairfax-to-Highland focused festivities will take place every third Thursday throughout June, July, and August from 6-9pm. Each event will highlight a different three-four block stretch of Melrose, with the first being on June 18th on the Gardner, Martel, and Fuller blocks. BID tells us that the "Focus on Fashion" themed night will feature "live models in-store, mini-fashion shows, food trucks, live music, restaurant specials and other live entertainment," as well as in-store discounts, like 20% off at Jigsaw and a generous 50% off at London Boots.

Check out details on a few more of Art of Melrose's themed nights here. Will you be heading over to support?