Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Back in April, we discovered that Kim Kardashian West was teaming up with her longtime makeup artist Mario Dedivanovic to host a master class here in LA. Yesterday she finally revealed the full details on the soon-to-be pandemonium-inducing event, complete with a dedicated website. Below are the key takeaways:
Date: Saturday, July 25th from 12 to 4pm
Duration: Four hours long with one 20-minute intermission
Location: Pasadena Civic Auditorium (300 E Green St, Pasadena, 91101)
Cost: Bronze tickets ($299.99) include a Certificate of Completion; Silver tickets ($499.99) include a gift bag of Mario's favorite products and a Certificate of Completion; Gold tickets ($799.99) include a gift bag with "over $1000.00 worth of products, group photo with Kim & Mario, and Certificate of Completion."
Setup: Per the Pasadena Civic Auditorium's website, the historic venue has around 2,997 seats. But don't be bummed if you get stuck in the nosebleed section, but "there will be a large screen projector, so everyone in the venue will be able to see close up and live."
Experience: "In this class you'll learn from both Mario and Kim, who will share not only their coveted beauty secrets, but also business insight about what makes powerful and lasting client/ artist relationships. Kim will cover what Celebrity clients look for in an artist, and how personality and professionalism play an important part, while Mario imparts the do's and don'ts of becoming a successful makeup artist. Both will share tips on how to market yourself and how to build your social media presence; a priceless lesson from the most followed woman on earth and the most followed celebrity makeup artist. And, just for fun, Mario and Kim will share personal stories from their eight years of adventures working together and traveling the world, from the wonderful to the hilarious to the most challenging."
As you can imagine, tickets are selling up fast, so buy 'em here.