Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
After launching in New York in 2008 and attracting a loyal clientele of famous fashion influencers like the Olsen twins, Erin Wasson, Behati Prinsloo, and Jenni Kayne, CFDA-approved label Assembly has opened its second location in LA. The brand's West Coast connection doesn't end there: Assembly designer and CEO, Greg Armas, used to own equally-buzzy local boutique Scout before he relocated to NY.
Now that Assembly has a permanent home at 7977 Melrose Avenue (you can't miss the cool, upside down marquee), Armas has an opportunity to reestablish his local roots. "In my mind I never left LA," Assembly's founder reveals. "It has always been about incorporating a West Coast feel into the East Coast mentality. Now with both shops, we can really tell our story and I am looking forward to more."
Take a tour of the 1,850-square-foot space above, which was designed by Armas and features sleek touches like an all-white, sunlit interior, solid marble, exposed construction elements, and found object placement. Stop by Assembly to shop women's and men's apparel, as well as fine jewelry, select vintage, and accessories from a roster of emerging indie and international brands, including their own.
Assembly Los Angeles is open Monday through Sunday from 11am to 8pm.