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Cult-Favorite NY Label Assembly Brings Its Minimalist Magic to Melrose

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After launching in New York in 2008 and attracting a loyal clientele of famous fashion influencers like the Olsen twins, Erin Wasson, Behati Prinsloo, and Jenni Kayne, CFDA-approved label Assembly has opened its second location in LA. The brand's West Coast connection doesn't end there: Assembly designer and CEO, Greg Armas, used to own equally-buzzy local boutique Scout before he relocated to NY.

Now that Assembly has a permanent home at 7977 Melrose Avenue (you can't miss the cool, upside down marquee), Armas has an opportunity to reestablish his local roots. "In my mind I never left LA," Assembly's founder reveals. "It has always been about incorporating a West Coast feel into the East Coast mentality. Now with both shops, we can really tell our story and I am looking forward to more."

Take a tour of the 1,850-square-foot space above, which was designed by Armas and features sleek touches like an all-white, sunlit interior, solid marble, exposed construction elements, and found object placement. Stop by Assembly to shop women's and men's apparel, as well as fine jewelry, select vintage, and accessories from a roster of emerging indie and international brands, including their own.

Assembly Los Angeles is open Monday through Sunday from 11am to 8pm.