clock menu more-arrow no yes mobile

Filed under:

Happiness Pop-up in Beverly Hills; Kill Brand Summer Kick-off in Hollywood

We round up the week's coolest events so you don't have to.


Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

BEVERLY HILLS—We don't know about you, but we love our cute and cozy sweats as much as our sexy going-out gear. That being said, we're currently enamored of the cheeky casual gear from Happiness, whose comfy clothes come emblazoned with sassy text or fun prints. This Thursday, the LA-designed company kick starts their 3-month pop-up shop at Beverly Hills boutique Kyle by Alene Too (9647 Brighton Way). From 6-8pm customers will be treated to sweets and bevvies and receive free customization on the brand's best selling Turca pants while DJ Wednesday provides a party-worthy playlist.

HOLLYWOOD—90's lovers will flip for Kill Brand's latest collection, which pays homage to the decade of cropped tees, bodysuits, and tie dye (among other styles we thought we might never see again). In celebration, the clothing company sticks with the theme for their summer kickoff party Wednesday beginning at 8pm. Loaded (6377 Hollywood Blvd) hosts the free event, which offers aural treats from electro-pop/indie dance trio The Black and the White and party rapper Scottie the Kid while guests check out the new collection's essential pieces, shop samples, and win rad giveaways.