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"Made in China" may not have the same handcrafted-by-seventh-generation-artisans ring to it as, say, "Made in Italy," but American Rag wants change all of that. Given its infatuation with the Far East (its Shanghai shop opens next month), the essential boutique is showcasing eight rising Chinese brands in a new shop-in-shop, which officially debuted yesterday.
"Because we're in a global world and a global economy, it doesn't matter where it's made," American Rag co-owner Mark Wertz tells WWD. Offering clothing, accessories, home goods, decor, and more, the 600-square-foot pop-in also features several designers who are making their Stateside debut. Brands include Vintage Republic, Mobius Studio, Atelier Rouge Pekin, Yaang and Hui by Eran Hui, Goods of Desire, Taciturnli, Chi Zang.