clock menu more-arrow no yes mobile

Filed under:

SF's BloomThat Brings Its Fresh and Fun Floral Deliveries to LA


Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Another NorCal botany business has cropped up in our city, just in time for Mother's Day. In addition to Farmgirl Flowers, the cool kids over at BloomThat are now serving charming cuts locally. Founded by three guys (David Bladow, Matthew Schwab, and Chad Powell) who were looking for a quick and clever way to impress their ladies, the company is headquartered in San Francisco's Dogpatch neighborhood, but is taking LA by storm with its vibrant blooms and creative collaborations. (You may recall that they hooked up gorgeous bouquets for every single participant in our Racked Fit Club class with JJ Dancer.)

Here, co-founder Schwab gives us the scoop on BloomThat's journey to awesomeness, along with his collaboration wish list. Read on, then enjoy 10% off your first order by entering code BLOOMRACKEDLA at checkout! (Expires May 10th for delivery through May 10th; new users only; one use per person; minimum order of $35.)

What inspired you to launch BloomThat?

Me and the other two co-founders realized that we had all neglected our girlfriends at some point and we wanted to create a way for people to look good in their relationships without having to reinvent the wheel or break the bank—a concierge for your relationship. The more we looked at flowers, the more we realized the industry was in dire need of improvement and thought if we could make the right changes, maybe people would send flowers more often. We tested the concept from David's back patio and now we're a team of over 50!

What sets your service apart from other bloom delivery services?

BloomThat is all about celebrating the little things by creating the most fun experience around giving and receiving blooms. We also go beyond flowers and we're always teaming up with brands to develop playful, timely curations, like our Irish car bomb on St. Patrick's Day, our glitter bomb for April Fool's Day or our cronut and coffee duet (just because).

What's your most popular arrangement?

The Pixley is our most popular bloom. It's always in the mix with the freshest color tulip available. For Mother's Day, we created The Perry, Pixley's pink sister.


What has been your most popular promo to date?

Our most popular collaboration to date has been The Romy, a limited-edition box of goodies that included fresh blooms, a Simple Goods Supply lavender candle, Malin + Goetz b5 hand treatment, Compartés California Love chocolate bar, and a pair of Tattly temporary friendship bracelet tattoos. The Romy was one of our favorites, too. Since launching in LA, HIPHIPLA has been our most popular promotion. We threw our own LA welcome party of sorts and offered customers 50% off when we launched. Nearly 400 people sent blooms all over LA in just a few days!

What's your big dream for BloomThat?

I envision a world where BloomThat is the go-to destination for sending some love for special occasions and any occasions. Someone based in California should be able to send something tangible to his or her friends in Australia on their birthdays (or their rough days).

Are there any cool collabs coming up?

We definitely have some exciting things in the works, which are launching in the coming weeks. Some will include blooms and some won't and we're really excited to see what everyone thinks of our new lineup. Currently, we have a limited-edition promotion running with Benefit Cosmetics and Woodblock Chocolate for Mother's Day.

Who would BloomThat love to partner with next?

We're always on the hunt for great brands to align with, and there are so many in LA! We'd really love to work with Drybar and Sugar Paper, to name a few. We think both brands are doing really great things and would love to create something amazing for our customers.