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It's been a while since TOMS last popped up in LA. In honor of its new Traveler sunglasses collection, the inspiring brand has fittingly chosen staycation-worthy Viceroy Hotel to launch the globetrotter-minded frames and a new grub-for-good brunch series.
Starting tomorrow in the hotel's library, shop the do-gooder brand's two new styles ($68), available in seven brightly-hued options. The frames are crafted from a cool new material that's heat-resistant and flexible, allowing frequent flyers to sport the sunnies in every sitch.
Although the pop-up runs through May 31st, TOMS is extending its stay through the summer with a monthly poolside brunch at the hotel's Cast resto. Every first Saturday, the eatery will offer a different menu featuring food from a region that benefits from TOMS's sight-giving eyewear program; tomorrow's debut will serve India-inspired cuisine. Even better: brunchers who buy a pair of Travler frames or order a signature cocktail will score another drink on the house. (It's always about that one-for-one deal.)
Want in? Brunch is served from 11am to 3pm; RSVP for a spot at the table online here.
The TOMS pop-up shop at The Viceroy Santa Monica's library will be open daily from 9am to 7pm.