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Lilly Pulitzer for Target: What to Buy, Where to Buy Next Week

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Following Target's super-sophisticated fashion collab with Altuzarra, the retail giant is taking a playful turn to team up with color-happy American socialite and fashion designer Lilly Pulitzer. Coined as the "Queen of Prep," the Palm Beach-born talent's capsule collection is filled with all the spring-ready hues your monochromatic closet is yearning for, complete with pretty chill price tags.

Since the collection officially hits Target stores and on Sunday, April 19th, we've put together a handy cheat sheet ahead of time to make sure that you slay this sale and get your vacation-worthy looks sorted before anyone else.


Just like Altuzarra, we suggest lining up at your local Target at least by 7am. Not into crowds? The collection is expected to go live on around midnight.


Given that this collection offers a whopping 250 pieces that include swimsuits, cover-ups, rompers, accessories, shoes and jewelry, above we've picked a few of the styles that we're guessing will be the first to go. As you'll see in the full lookbook here, prices range from a crazy-cheap $2 to a still fairly reasonable $150. Although many of the looks will be available in-store, look out for the noted online-only pieces.


A Target rep tells us that although there's a limited supply of each item, they'll be replenished the racks throughout the day until everything is gone. Having buyer's remorse or does something not fit right? There's a 14-day return policy for this collab, which differs from Target's standard 90-day return policy.


Here's a list of 20 local Targets and CityTargets carrying the collection:
Target Alhambra - 2120 West Main Street; (626) 308-3290
CityTarget at Beverly Connection - 100 N La Cienega Blvd; (323) 801-2160
Target Burbank - 1800 W Empire Ave; (818) 238-0132
Target Commerce - 5600 Whittier Blvd; (562) 949-6200
Target Culver City - 10820 Jefferson Blvd; (310) 839-5200
Target at Westfield Culver - 6000 Sepulveda Blvd; (310) 754-4614
CityTarget DTLA - 735 S Figueroa St; (213) 330-4543
Target Glendale - 2195 Glendale Galleria; (818) 334-1400
Target Hawthorne - 2700 W 120th St; (323) 492-1000
Target South LA - 3535 S La Cienega Blvd; (310) 895-1131
Target Eagle Rock - 2626 Colorado Blvd; (323) 258-1355
Target NoHo - 11051 Victory Blvd; (818) 761-3083
Target Northridge - 8999 Balboa Blvd; (818) 924-9001
Target at Northridge Plaza - 8840 Corbin Ave; (818) 772-0494
Target Pasadena 1 - 3121 East Colorado Blvd; (626) 584-2931
Target Pasadena 2 - 777 East Colorado Blvd; 626) 584-1606
Target Pico Rivera - 8800 Whittier Blvd; (562) 949-6200
Target Van Nuys - 5711 Sepulveda Blvd; (818) 779-0163
Target WeHo - 7100 Santa Monica Blvd; (323) 603-0004
CityTarget Westwood - 10861 Weyburn Ave; (310) 893-2360

Good luck! We'll shoot out another reminder a few days before the launch so you don't miss it.