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Crap Eyewear's Statement Sunnies Are Festival Essentials

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Who: Crap Eyewear

What: "Hello Yellow" spring 2015 collection

Why: Known for dreaming up new bold frames every season, the LA label nails it again with the introduction of the Saloma Tropic and Tuff Patrol frame styles, and fresh new color ways. The look book and 66 MM film video (below) star models Marley Arviso and Jeff Fribourg, formerly of the band FROTH. The video features the premiere of the new song, "Father" from Fribourg's new music project NUMB•ER and was shot by director Dayten Likness.