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LA's focus on exclusivity continues. Following fancy-pants projects like Jessica Biel's "Soho House for kids", Soho House's Arts District warehouse, and The Bay Club's multi-million dollar country club network, Gwyneth Paltrow is taking over an iconic shop on the Sunset Strip to open a "no-swearing" member's only club.
Our sister site Curbed LA reports that the Goop founder and her business partner Gary Landesberg have purchased the famed Hustler Hollywood store and plan to turn it into the stateside version of The Arts Club, a London-founded facility known for its celebrity members and hefty list of rules that includes no swearing, no gambling, and no photography.
We delved into Arts Club's rule book and found a few more codes of conduct: "Members and their guests are required to be attired in a clean and tidy manner when in the Club"; "No drunkenness, bad language or other misconduct is permitted on the Club premises"; "A member shall not personally reprimand a member of Club staff"; "Members, guests and strangers must be appropriately attired at all times. The Secretary's decision is final in all matters relating to dress"; "Mobile devices must be set to silent, meeting or vibrate mode at all times."
Sounds super-snooty, AKA exactly what Paltrow's many famous pals might be looking for. As for the future of Hustler, Curbed adds that they're relocating to a space near Hollywood & Highland.