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WWD notes that the New York-based label will open its first West Coast flagship Tuesday, April 7th. Located next door to designer Pamela Barish's old shop, the 650-square-foot boutique will offer the celebrity-faved brand's full collection of luxe spectacles and sunglasses. In addition, the space will house a build-your-own bar that'll allow shoppers to customize their frames.
Illesteva CEO Daniel Silberman tells the fashion trade pub that the brand is also eyeing three more West Coast shops, slated to open by the end of 2016.