clock menu more-arrow no yes mobile

Filed under:

William B & Friends Brings Cali-Casual Basics to West Third Street

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

William B & Friends wants to expand its inner circle. Originally a department store-stocked basics brand, the local chainlet hit the road before opening brick-and-mortar shops. The label debuted its fourth LA location on West Third Street last week, and its job application page reveals that a Larchmont Village shop is in the works.

Located in space formerly occupied by interior decor shop DL Rhein (which relocated to Culver City), the boutique offers William B's Cali-casual apparel, footwear, and accessories for $100 and under. In addition, find a rotating selection of merch from "friends," like sunnies from Australia's Quay Eyewear, stylish coffee table books, and more.

William B + Friends is open Monday through Saturday from 11am to 7pm and Sunday from 10am to 5pm.


William B + Friends

8300 1/2 West 3rd Street, Los Angeles, CA 90048, USA