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William B & Friends wants to expand its inner circle. Originally a department store-stocked basics brand, the local chainlet hit the road before opening brick-and-mortar shops. The label debuted its fourth LA location on West Third Street last week, and its job application page reveals that a Larchmont Village shop is in the works.
Located in space formerly occupied by interior decor shop DL Rhein (which relocated to Culver City), the boutique offers William B's Cali-casual apparel, footwear, and accessories for $100 and under. In addition, find a rotating selection of merch from "friends," like sunnies from Australia's Quay Eyewear, stylish coffee table books, and more.
William B + Friends is open Monday through Saturday from 11am to 7pm and Sunday from 10am to 5pm.